PSYOP Creates Visual Haiku for MTV HD | Design News

PSYOP Creates Visual Haiku for MTV HD
with a big thanks to heravarice for indicating this nice stuff

 

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It has been said that “God is in the details.” That sentiment is strikingly rendered in a series of new station identification spots for MTV HD, co-directed by Psyop’s Marco Spier and Marie Hyon. The revolutionary network will feature exclusively HD work and 5.1 surround sound from MTV, VH1 and CMT. Psyop designed six 15-second station IDs which are extracts from a strikingly detailed 90-second film, also to be aired in its entirety on MTV HD.

MTV HD Station ID’s: “Crow”
Airdate: March 2006
1x 90sec
6x 15sec

Directors
Marie Hyon and Marco Spier

Executive Producer
Justin Booth-Clibborn

Producer
Lucia Grillo

Flame Artist
Eben Mears

Lead 3-D Artist
Pakorn Bupphavesa

3D Artists/Animators
Laurent Barthelemy
Alvin Bae
Todd Akita
Kevin Estey
Damon Ciarelli
Dave Barosin
Jason Goodman
Lutz Vogel
Mate Steinforth
Ajit Menon

2D/Rotoscope
Ella Boliver
J Bush
BeeJin Tan

Junior Flame
Jaime Aguirre

Editor
Brett Goldberg

Music: Q Department
Producer: Julie Hurwitz
Composer: Drazen Bosnjak

MTV On Air Design
Producer: Raffaela Saccone
Senior Design Director: Rodger Belknap
Vice President: Romy Mann

Tech Credits for MTV:
SOFTIMAGE|XSI
Autodesk Maya for 3D
Adobe Photoshop
Discreet Flame

About PSYOP
New York City-based PSYOP is an inspiring culmination of creativity, collaboration and production focused on providing visual solutions in motion for the advertising & marketing, video gaming, broadcast and music video industries.

Founded in 2000 by five creative partners, the company continues its insurgence into these industries with its distinct conceptual approach, collaborative nature and dynamically fresh aesthetics. Seamlessly blending the disciplines of design, animation and live-action directing PSYOP approaches elaborate challenges with extraordinary creative and technical flexibility providing unique solutions and design with meaning.

PSYOP’s appropriation of the identity of the United States government’s division of psychological operations represents a critical awareness of the power that advertising has and the importance of accurate and targeted communications. Their motto is “Persuade, Change & Influence”

PSYOP’s work has garnered award recognition at, amongst others, the AICP, the Clios, the Broadcast Design Awards (BDA), ID Magazine and British Design and Art Direction (D&AD), and is receiving wide attention in numerous publications around the World.

PSYOP: http://www.dexigner.com/directory/detail/7691/